HOD — RCN Benin Followup
Optimizing the church's local search presence so first-time seekers in Benin can find them instantly on Google Maps.
The Challenge
The Followup Department of RCN Benin needed to ensure that people searching for their church online — especially new residents in the city or people exploring faith — could find them quickly, easily, and with confidence. Their Google Business Profile was incomplete and unoptimized, meaning they were invisible in exactly the moments that mattered most.
Our Approach
We performed a complete Google Business Profile audit and overhaul. This included optimizing all categories and attributes, uploading a full library of high-quality church photos, implementing a review generation strategy, and setting up weekly Google Posts tied to church events and sermon series. We also built their local citation presence across key directories.
The Outcome
The church's Google Business Profile now shows complete, accurate, and compelling information to anyone who searches for them. Direction requests, phone calls, and website visits from Google have all increased since the optimization was completed.